Zulip

Zulip

Role: Art Director, Designer, Illustrator

Zulip is an open source chat and collaborative software. Our task was to rebrand their current look to be as elevated as their product.

The finished rebrand seamlessly combines the best of both: A new brand design that communicates cutting-edge technology through dark and sleek interfaces, mixed with pops of techno colors and a fun underwater theme. All topped with a quirky octopus mascot.

This is a branding project done under Studio Brinks.

 

Mascot

Since Zulip’s mascot is an octopus, we did several exploration on its name, personality, and the different expressions it will have around the branding.

We landed on this friendly, approachable look.

Mascot Dev 2.png

Website Illustrations

We explored the underwater theme and ultimately landed on the dark and sleek look.

Although this is a virtual app, we felt that it is important to see images of human interacting with the software.