Introducing,
Joey Chu is an award-winning Design Director with over a decade of experience in leading art direction, brand design and illustration for brands that span many industries like technology, innovations, non-profits, lifestyle, F&B and consumer goods. In her career as a designer and illustrator, she has crafted, scaled and evolved many innovative brand identities and illustration systems for companies ranging from early-stage startups to global enterprises. Some of her most notable clients include Nike, Samsung Next and Ulta.
Joey’s expertise in design and her background in filmmaking have given her opportunities to cover and explore human experiences worldwide, tackling critical topics such as technology, human rights, health and trauma caused by natural disasters. Her work in non-profits organizations have been instrumental in securing relief funds and donations. By deeply understanding the power of storytelling, Joey always integrates this unique perspective into all of her creative work.
Raised in Hong Kong and currently based in San Francisco, she draws, hikes and snowboards in her free time.
Currently
Associate Design Director @ Uber
Previously
Associate Creative Director @ Super.com
Art Director @ Super.com
Senior Designer @ Nike
Brand Designer @ Samsung Next
Clients + Collaborations
Ulta
Everpress
Dear Samfu
Apothecary HK
Studio Brinks
Awards
Junior Award, Red Dot Design Award
Air Canada Award, Toronto Reel Asian Film Festival
Silver Screen Society Award, SCAD Savannah Film Festival
Finalist, SIMA Social Impact Media Awards
Best Student Film, Indy Shorts International Film Festival (Heartland)
Best Short Doc 3rd Place, Anchorage International Film Festival
Best Woman Filmmaker, LAIFF Awards