Apothecary
Role: Art Director, Designer, Illustrator
Apothecary is a bar in Hong Kong. They specialize in making herbal cocktail. The atmosphere is dark and mystical, and it is located in the heart of the Hong Kong bar district. The sophisticated interior makes the experience otherworldly, as if you walked into a different time.
Their look and direction was very niche, and we wanted to lean into that. Drawing inspiration from the medieval herbal notebooks, we explored the themes of snake, vials, mushroom and herbs in the logo and overall branding.